The preferred non-alcoholic drink chain in the whole world, Coca Cola, started in Atlanta, Georgia, when you look at the year 1886.

Being a manufacturer that is prominent dealer and supplier of non-alcoholic drink concentrates and syrups globally, Coca Cola supplies its beverage concentrates and syrups to distributors, bottling and canning operators and fountain retailers and wholesalers. Apart from bottled and canned soft drinks and concentrates, the company’s beverage products consist of numerous tea, coffee and sports drinks. Even though company started building its international network when you look at the 1920s, it now operates in nearly 200 countries and produces significantly more than 400 brands.

Written by Anna D.

To see the full essay click here

McDonald’s is one of the world’s largest chains of junk food restaurants, which will be fabled for its hamburgers. It serves nearly 68 million customers each day in 120 countries all around the globe. Featuring its headquarters in america, McDonald’s began its operations when you look at the year 1940 as a restaurant help with homework that is barbecue that has been operated by Richard and Maurice McDonald. However, into the 1948 the restaurant reorganised its business as a hamburger stand by incorporating production line principles year. Further in 1955, Ray Kroc became a franchise agent within the company. He later purchased the restaurant chain from the McDonald brothers and were able to expand it on an international level.

Compiled by Anna D.

To look at the full essay click here

Marketing Essays

In the last several decades, globally recognised and established brands have been demonstrating growing curiosity about new global markets including those of developing countries (Riley et al., 2016). The entry into them is often hindered by various economic, political or cultural barriers while these environments are associated with substantial customer resources. The need to adjust to the particularities of each and every country of presence often forces global brands to adhere to ‘glocalisation’ strategies that combine the core aspects of their positioning that is international with positioning concepts to improve the effectiveness of marketing communication (Parsons and Maclaran, 2017). However, the substantiation of such choices can be complicated and companies’ market entry decisions usually have to be studied on a basis that is case-by-case. The aim of this essay is to explore the important thing main reasons why global brands adopt different positioning strategies in the countries of the presence.

Written by Katy J.

To see the essay that is full here

Strategic management allows for identifying the career of companies within their external environment and evaluating their internal resources and capabilities in order to find the suitable methods of ensuring their growth and business success (Omolade and Tony, 2014). The quality of strategy development and the outcomes of its implementation directly depend on the skills of the managers acting as decision-makers (Sabourin and Ayande, 2014) at the same time. Spanish fast fashion companies count on innovation and intangible resources to quickly attain global growth (Truett and Truett, 2014). This emphasises the requirement to find the most effective management that is strategic to determine potential bottlenecks that decrease the standard of decision-making in these organisations and avoid them from responding to relevant market trends. Hence, the purpose of this essay is always to explore what strategic management approaches and skills would stimulate the development of the fast fashion industry in Spain.

Authored by Philip S.

To download the full essay click here

Given that Internet sales industry is continually growing on a global scale, companies are searching for new ways to influence customer behaviours and motivate clients to acquire their products and services in the online environment (Dai et al., 2014). The quality of corporate information resources is among the critical antecedents of conversion, which emphasises the role of Internet platform elements when you look at the decision-making process. Therefore, web site design is highly significant as this dimension is in charge of the convenience, trustworthiness and effectiveness of marketing interaction with prospective customers (Rozekhi et al., 2014). However, its role within the decision-making process is often vaguely defined. The purpose of this essay would be to explore how website design can influence customers’ intention to look online.

Written by Josh A.

To see the full essay click here

Marketing and sales communications is an essential part of any marketing strategy with the companies’ competitiveness and financial returns frequently perceived through the information of their messages therefore the channels of their delivery (Falat and Holubci, 2017, p.148). However, inspite of the significance of this concept, there still remains substantial ambiguity surrounding its strategic functions and roles for contemporary businesses. By way of example, scholars are yet to attain a specific conclusion on how electronic word-of-mouth (eWOM) could be successfully integrated into the communications strategies of contemporary organisations (Park et al., 2018, p.304). This essay critically analyses the applications marketing and sales communications with all the purpose of evaluating their strengths that are major weaknesses.

Authored by Jess C.

To look at the full essay click here

Due to their growing popularity with consumers, social media marketing have grown to be an effective marketing and sales communications channel along with one-to-one communication means (Keegan and Rowley, 2017). Social media marketing (SMM) is commonly reported to subscribe to consumer engagement and produce positive perceptions and attitudes towards brands, products, and services (Chen et al., 2016). While SMM influences the way consumers evaluate and perceive products or services within the online environment, it does not necessarily results in a purchase decision (Barger et al., 2016).

Compiled by Josh A.

To view the full essay click here

Customer communication is among the main antecedents of client satisfaction into the modern environment (Hanninen and Karjaluoto, 2017). Having the ability to contact a company on a 24/7 basis is frequently recognised as a sign of consumer recognition and support. However, not absolutely all organisations are able to afford recruiting large teams of English-speaking assistants with in-depth product training. Artificial intelligence (AI) solutions and AI-powered chatbots provided an answer to this dilemma and allowed many organisations to implement 24/7 functionality in their marketing communication strategies (Pavliscak, 2018). The list of successful adopters includes such companies as Whole Foods, Pizza Hut, Domino’s, and H&M (Kim, 2018). However, these brands participate in the mass market segment and their consumers may not have the same standard of e-services expectations as premium brands clients. This gap is closed by this essay by exploring the aftereffect of chatbots on the client satisfaction in luxury e-services.

Published by Josh A.

To see the full essay click here

With Apple using face scans to unlock your iPhone X and Google incorporating FaceNet functionality to sort your Google Photos and tag people inside them, it really is evident that facial recognition is actually a modern-day phenomenon on par with blockchain and artificial intelligence (Gemalto, 2018). While engineers and programmers are searching for new techniques to increase the accuracy and effectiveness of the technology, marketers are more worried about the ways it can be used to boost customer communication and personalisation. From the one hand, to be able to identify consumers behind the unit and even ‘read’ their emotions might be highly valuable for promoting goods and services that fit their mood and preferences (Yang et al., 2018). On the other hand, this raises multiple ethical challenges inside the scope associated with the recent personal data protection regulations as well as the rights for privacy. Unfortunately, the world of facial recognition application in marketing is a area that is relatively understudied of knowledge. This suggested the necessity to explore the emerging opportunities and challenges in this sphere you can use by modern marketers.

Compiled by Jess C.

To look at the essay that is full here

Finance Essays

Security holdings become riskier when stock prices fluctuate. Such fluctuations can be thought to be volatility, whereas, minor ones are usually considered market noise (in other words. the shifting positions of investors on inter-day trading). Thus, as investors proceed to enhance their positions, a number of variables are taken into consideration, such as for example macroeconomic conditions, accounting statements and industry trends. Option valuation also takes these variables into consideration utilizing the value that is present of stock price as a benchmark on which hedges will likely be formed. The major variables used to derive an option’s price are current stock price, intrinsic value, time for you expiration, and volatility (Bodie et al., 2009). Therefore, options can best be referred to as ways in which investors usually takes benefit of superior information to hedge against their current stock positions.